Useful Tips On Mastering The Mobile Marketing Machine

What comes to mind when you think of mobile marketing? There are a number of different ways that a person can successfully promote his or her business with mobile devices. It can be hard to know which approach would be right for you. By using the following tips you can get your mobile marketing campaign up and running quickly and at a reasonable price point.

Do not randomly message your clients. You should only message them with useful information. Nothing will sink a business faster than random, bothersome messages. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.

Mobile marketing content needs to be simple, concise, and to-the-point. They need to be able to quickly digest the message you want to convey.  Mobile users are on the go.  Don’t expect them to watch a video over 1 or 2 minutes top.

Investing money is probably the best way to optimize your site for mobile usage in this type of marketing. Creating a mobile site that appeals to potential customers can be difficult. If you would like this to go smoothly, consider outsourcing the project to someone qualified.

Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. Ideally, you should find positive ways that you can stand out from the competition.

Mobile platforms that are designed as standalone also need home bases to be successful. Make people arrive at the home base and keep in touch with them once they do. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.

There’s plenty of money to be made in mobile marketing. Many people tend to use their phones to visit social network sites and download apps. The two options mentioned are both great ways to market your business. You need to bring your marketing to where the customers are.  No matter what medium you use to access your customers, remember that they are people, just like you. Adapt your mobile marketing calls to the circumstances of the person you are calling.

Use unique, dedicated short code. It’s more expensive, but it will protect your brand. You’ll also get some legal coverage.

If you decide that a mobile app is right for your company, make sure it is easy to use and relevant to your business. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.

Add features to your website like directions and maps, and make sure they are mobile-friendly. Navigation is one of the most common things that people use mobile devices for. Be easily accessible. Verify that your map displays correctly and is usable on mobile devices. Consider using an external link to a known site, like Google maps, for your customers.

Mobile marketing is less about expanding your customer base than it is about maintaining the customers you already have. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Mobile marketing efforts are often taken to be spam messages by non-customers.

Make sure that your content is relevant and purposeful. You are understandably excited about mobile marketing, but you need to take the time to create content that fills a need. The information you provide needs to be relevant to your prospects and potential prospects. When you are providing the products they truly need, they will reward you with their business.

Mobile marketing covers a wide range of subjects. No two businesses view everything the exact same way, nor do they market the same way. A method that works for one business may be useless to the other. The tips in this article should help you get started.

This Plumber Found the Perfect Logo for His Family Business

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Source: The Sault's Plumber

< img course="size-large wp-image-67442"src= "// media.yourdailydish.com/wp-content/uploads/2016/08/plumber1-620x380.png "alt=" Source: The Sault's Plumbing technician

“size=”620″ elevation=” 380″ > Source: The Sault’s Plumbing One plumber has actually discovered a means to win the marketing video game! Meet Nick Huckson, a Canadian plumber as well as the owner of< a href="https://www.facebook.com/thesaultsplumber/"target=" _ space"> The Sault’s Plumbing technician in Sault Sainte Marie, Ontario. Huckson was aiming to accentuate his new company and went to the local company, Standard Indicators, Inc., where they made him an one-of-a-kind decal for his truck. Check out the hysterical ad below.


< iframe src ="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fthesaultsplumber%2Fphotos%2Fa.1287926497885510.1073741828.1280854865259340%2F1297087570302736%2F%3Ftype%3D3&width=500"width ="500" height =" 501 ">” When I place it on my truck, I wanted individuals to see the truck and also remember my name, “Huckson shared with Today. “I wished to stick out from the crowd.”Huckson is the most up to date participant of his family members to join in on the plumbing company. His family members and the business logo have remained in the plumbing market because the 1960s. So, exactly what did Huckson’s grandpa, that utilized to run the company, think of his brand-new logo?” He loves it, “claims Huckson.”He was laughing like a little schoolgirl initial time he saw it. He remained in splits.”

The photo was published on Reddit where it was fast to go viral. Considering that his quick net popularity, Huckson has actually had countless business asks.


“They assume I’m this massive plumbing business, yet I’m just one male with one truck,” he explained.

Not only is the decal good for business, but it additionally keeps Huckson’s vehicle in his very own hands, particularly away from his sweetheart!

“Well, my sweetheart has a car,” he jokes. “Yet it’s an excellent way to keep her from taking my vehicle!”

(H/T Today)

Make Your Own Business Cards Using This 3D Printed Pocket Press

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The best business card is the one printed on bone paper with Silian Rail lettering. The second best business card is the one that you roll out yourself using custom embossers. How can we do that, you ask?

Credits: Paul Myers

Credits: Paul Myers

Well Paul Myers came with the answer when he built a pair of 3D printed card rollers. You insert your card between the embossers are press the design onto it. You can get more details on the project here and you can also purchase custom embossers here. Watch the video below:

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To design your own version of pocket business card, you need to have some know-how of 3D modelling and a little understanding of TinkerCAD or SketchUp and Voila! you can make any type of card you like. To make the 3D printed tubes roll, you need some bearing as well (Myers uses skateboard bearings).

Credits: Paul Myers

Credits: Paul Myers

It’s true that this business card is not as elegant as one with fine lettering, still being able to print your own cards is a close second. Let us know if you try this yourself!

How to Find an Affordable Business Opportunity in the UK

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See also: Top 10 Cities to Start a Business in the UK

You don’t have to have a lot of money to start a business in the UK. Your ideas, skills, strengths, time and hobbies can all give you an affordable business opportunity. What you love doing most can turn out to be a great business opportunity. Having money is just one of the many ways you can start a new business. You only need to identify your strengths in order to start a successful business.

Source

http://www.careeraddict.com/find-an-affordable-business-opportunity-in-the-uk/

Man Saves Struggling Small Business After His Hangover Cure Review Goes Viral

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Source: Colin Ross/Facebook

Source: Colin Ross/Facebook

Well, here’s something you don’t hear everyday. Now, it’s no secret that beating a hangover can be as simple as finding some greasy food, so 31-year-old Colin Ross knew exactly what he was craving in order to feel better. The Alberta, Canada native decided to step into local Whitbie’s Fish and Chips for some fried goodness. What occurred next sobered him up more than the food ever could.

Amazed by the healing properties of his fried halibut and french fries, Ross wondered why the place was so empty. He struck up a conversation with the restaurant’s owner, 70-year-old John McMillan. McMillan informed Ross that business was anything but booming, with some days ending where McMillan “can’t even pay himself.” Ross, moved by the man’s struggles, decided to write about it on his Facebook:

“So I ordered the halibut special for $24. Absolutely amazing. That’s traditional British fish and chips. Just what I needed. And the owner was a gem. Real classy, stand-up guy. So I ask everyone in Lethbridge to share this and go support this hard working gentlemen. He deserves it…; Thank you, Lethbridge! Show this man some support! That’s my good deed of the day. Have a great day!” Ross said on his post.

That was a week ago. Since then, the post has been shared nearly 9,000 times, and now, Whitbie’s Fish and Chips has lines flowing out the door.

Source: Colin Ross/Facebook

Source: Colin Ross/Facebook

The above image was just three days after Ross’ post went live.

McMillan told CBS, “Our business has just gone right through the roof to the point where, you know, we’ve got people waiting an hour and a half to an hour and three quarters for their dinner.”

One person even commented on the post saying she’d flown from Dubai for the famous fish and chips, a 13,000 mile trip.

Who knew that some headache-inducing drinking could ultimately wind up saving a business? All jokes aside, Colin Ross showed how the power of social media, of sharing and positivity, can change a person’s life forever.

The Black Forest, Germany: natural beauty and endless opportunity

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The Black Forest, Germany invites many travelers to its stunning scenery, hiking routes, ski slopes and distinctly beautiful views. It is vast, extensive and waiting for you to explore it. There are various ways to do so. But be sure to visit the places with the best views. It is important to pave your individual route, but there are some particular perspectives of the forest you should not miss. Autumn or spring time are the best times to visit – empty of tourists and dynamic in beauty from the changing seasons. Beautiful at any time of year, these are the best views of the Black Forest, Germany.

The Schauinslandbahn: Black Forest, Germany

Just outside Freiburg, there is a cable car taking you high and far into the Black Forest, Germany. About a twenty minute ride, the view is exquisite – guiding you upwards to the summit of the Schauinsland Mountain. The higher you journey, the more impressive the view becomes. Eventually, you rise above the clouds – they blanket the sight, but it still extends into the distance. Not only can you look down over the surrounding scenery, but there are various hiking routes to be followed at the top.

From here, head towards Oberried, a small idyllic village nestled in the hills. On this path, you will stumble across cowbells, forests, green land and the most incredible views. Be sure to stop at the Rappenecker Hutte, a wooden restaurant in the heart of the Black Forest, Germany. Rising over the hill, you are suddenly greeted with a shocking beauty – blue hills in the distance, overlapping and seemingly infinite.

Feldberg

Dominating the Southern Black Forest, Germany, is the highest mountain in the region – Feldberg. At 1493 meters high, this is not a simple hiking route. Instead, you need time to explore this impressive area entirely – and there are many ways to do so. Ski resorts offer you the opportunity to travel and stay on the mountain. Drawing many tourists, especially in the winter season, this gives you first-hand experience of the Black Forest, Germany. Enjoy the ski resort, suitable for all ages and levels. By exploring the slopes of Feldberg, you can fully embrace the beauty of the Black Forest from a unique and epic perspective.

feldberg black forest

Lake Mummelsee

Visiting Lake Mummelsee is another opportunity to enjoy the Black Forest, Germany in an active way. More than just hiking, the lake offers various ways to explore including swimming and kayaking. It is a particularly great place for kids. If you are traveling as a family, Lake Mummelsee provides the beauty of the Black Forest without the remoteness. It is safe and fun, and there are various references to folk stories. Legends of water nymphs and mermaids add to the fairy-tale history of the Black Forest, Germany. Many meters about sea level, this lake is high in the mountains. Journey upwards and look down on the water, with the stunning Black Forest stretching out beyond it.

Lake Mummelsee

Schwarzwald Hochstrasse

Assuredly, one of the best ways to see the Black Forest, Germany, is on the road. This famous highway guides you through higher sections, offering breath-taking views over the surrounding beauty. Broad and free, it provides an elevated perspective – and the freedom to go your personal way and speed. As it drops down towards civilization, the way is winding and fun to drive. Whether you are an avid car lover or not, this road draws you in. Just watch your speed – this route is worth taking slowly. The stunning scenery is there be appreciated, and it should be. It is some of the best the Black Forest, Germany, has to offer.

Schwarzwald Hochstrasse

Badische Weinstrasse

Translated as the wine road – this route takes you through the best vineyards of the Black Forest, Germany. Although a substantial distance, this is a way to experience the area without the hardcore hiking. Instead, take it slow and easy – and stop off for a drink along the way! Other than vineyards, ruined castles display the history of the land. And some of the best views of its beauty. Especially if you are interested in fine wines, this is the way to go. It is a classy alternative to the rougher, more rugged experiences of the Black Forest, Germany.

Badische Weinstrasse

The Black Forest Trains

Not up for hiking or driving? You can also experience the stunning views of the Black Forest, Germany by train. Sit back and relax and let the intoxicating scenery seep into you through the window. Especially if you have no time to immerse yourself in the forests and hills, travel by train is an excellent way to directly and quickly experience the Black Forest, Germany.

The route from Donaueschingen to Offenburg takes you right through the heart of the forest and offers a uniquely unusual perspective. The slow trains between Freiburg and Basel also offer stunning scenery. And you can explore the two marvelous cities on either end. Especially in the winter, it is amazing to experience the Black Forest from the warmth and comfort of a train. The whiteness of the snow that falls here blankets the trees and turns the whole place into a real fairy-tale setting.

black forest train

Rheinfall

One of the greatest qualities of the Black Forest, Germany, is its location in Europe – nestled in between France and Switzerland. Looking to travel beyond? Near the border of Switzerland and Germany, there is a perfect place to orientate yourself before or after exploring the Black Forest. Rheinfall offers refreshing beauty – different to the typical scenes of woodland and mountains. Instead, you there is a powerful, impressive waterfall to greet you. Rather than a straight fall, the land is rugged. It is aggressive, random and captivating to watch. Strong rocks protrude from the water. A lookout immersed in the mist and spray allows an immediate, beautiful view of the river that dominates this magnificent area of the world.

Rheinfall

The Black Forest, Germany, hosts natural beauty, national history, and endless opportunity. Its combination of woodlands, hills, and lakes, all at a significant height, provides a unique unity of nature. As a setting for many Grimm Brothers tales, traditional German stories are tied up in the land – ancient and powerful. The area is popular and promoted by the locals and tourists that are lucky enough to live and visit here. There are clear, well-trodden routes to take – favored for a reason. But the area has limitless potential in mysterious, unknown pathways still waiting to be discovered. Be sure to go to the Black Forest, Germany and experience its beauty for yourself.

Effective Ways To Utilize Video Marketing For Your Business

Video marketing can go a long way in helping your promote your business. A little research is required before you get started in order to ensure success. As you read this piece, you will find great tips for successful video marketing that will put your profits on an uphill track. Of course the two most popular sites are YouTube.com and Vimeo.com, but Wistia.com seems to be growing in popularity.

If you’re creating a marketing video, make it concise and short. Many folks have small attention spans and need to grab relevant information rapidly. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.

Titles are key for a great video marketing plan. A proper title will attract viewers and spark an interest in the content before the video is even viewed. These titles are what will get your viewers interested in you. Spend a couple of minutes coming up with a good title as well as a good description. There are several important steps in setting up your YouTube channel and optimizing it.

Keep your videos focused on a single topic. If you are poorly prepared, you can easily veer off topic. Try making a simple outline of what you want your video to be about and keep to it while filming. Don’t stray from the task at hand, and you should be fine. Motivate team workers to help you in your video marketing. Find someone who is comfortable in front of a camera, smiles a lot, dresses well and talks clearly. You should not hesitate to feature more than one employee or colleague in your videos.

Making money from ads is only one small stategy for monetizing your YouTube channel. Check out this video below by “Fight Mediocrity” which explains ads vs selling a product and building a large audience of loyal subscribers.

If you embed the video on a webpage, ensure that you also feature a submission form that will allow interested parties to subscribe to your newsletter or mailing list. People may wish to find out more about what your video is about, so you can utilize this time to get them more information. (The video above is an example of an embedded video).

With any video that you make, it is important to have your viewers respond in some way. This is what is commonly referred to as a “call to action”. For instance, to get viewers to register for a mailing list, request that they click your link in the video’s description. The easier it is for people to sign up, the faster your mailing list will grow.

Don’t work alone. It is a little hard to think of ideas and things when you’re making a lot of marketing videos. Brainstorming with family, friends, and staff can help with idea generation for content focus. Do this on a regular basis, and stay on top of things.

If you don’t like making videos, other people can help you make them. Run a video contest where people get prizes for submitting the best ones. For the prize, tell them that the best video can be used as an ad for an upcoming project.

Then collect data from the comments you receive and statistics to make your next video better. Use what you have learned to improve. Change up your message, tweak how the video is done and do what you have to in order to make it even more popular than the last video.

Consider purchasing a tripod in order to make your videos appear professional. Don’t let your video be shaky and unsettling. For making a marketing video, you should probably stay with a steady shot that has smooth panning when it needs to move. If your video is of poor quality then it will appear amateurish, and people won’t watch more than a few seconds of it.

To increase the number of videos that your site offers, consider hosting a video contest. They can tell a joke, do something funny or create a how-to. User videos are great for you and the viewers to learn about each other. Encourage people that watch your video to leave video comments, or at least text comments.  Interaction with you audience is one sign of success.

Are there questions that you frequently get regarding your services or products? If the answer is yes, make use of videos for answering these questions. A brief video that describes how your product functions can make your viewers feel more confident about what you have to offer.

If you are utilizing video marketing, greet customers in a nice way, i.e. introduce yourself, and tell something about your qualifications and background.   Don’t be afraid of getting in front of the camera. Let visitors know exactly who you are and what your business provides, before getting to the content. You should end your videos in a friendly way and remind people about your business and your website.

People love “how-to” videos, and they are a great way to familiarize people with your business. Further, “how-to”videos are what many people are searching for, and you meet that potential customer at his point of need. It should be complete and contain all the correct information. There is nothing more annoying than a video that requires a purchase before releasing how-to information. If you are giving people a service, people will want to business with you.

As we have said before, a good strategy to get your name out there is through video marketing. However, to be successful, you need to know what you are doing. Follow these tips to have a great campaign.