Video marketing can go a long way in helping your promote your business. A little research is required before you get started in order to ensure success. As you read this piece, you will find great tips for successful video marketing that will put your profits on an uphill track. Of course the two most popular sites are YouTube.com and Vimeo.com, but Wistia.com seems to be growing in popularity.
If you’re creating a marketing video, make it concise and short. Many folks have small attention spans and need to grab relevant information rapidly. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.
Titles are key for a great video marketing plan. A proper title will attract viewers and spark an interest in the content before the video is even viewed. These titles are what will get your viewers interested in you. Spend a couple of minutes coming up with a good title as well as a good description. There are several important steps in setting up your YouTube channel and optimizing it.
Keep your videos focused on a single topic. If you are poorly prepared, you can easily veer off topic. Try making a simple outline of what you want your video to be about and keep to it while filming. Don’t stray from the task at hand, and you should be fine. Motivate team workers to help you in your video marketing. Find someone who is comfortable in front of a camera, smiles a lot, dresses well and talks clearly. You should not hesitate to feature more than one employee or colleague in your videos.
Making money from ads is only one small stategy for monetizing your YouTube channel. Check out this video below by “Fight Mediocrity” which explains ads vs selling a product and building a large audience of loyal subscribers.
If you embed the video on a webpage, ensure that you also feature a submission form that will allow interested parties to subscribe to your newsletter or mailing list. People may wish to find out more about what your video is about, so you can utilize this time to get them more information. (The video above is an example of an embedded video).
With any video that you make, it is important to have your viewers respond in some way. This is what is commonly referred to as a “call to action”. For instance, to get viewers to register for a mailing list, request that they click your link in the video’s description. The easier it is for people to sign up, the faster your mailing list will grow.
Don’t work alone. It is a little hard to think of ideas and things when you’re making a lot of marketing videos. Brainstorming with family, friends, and staff can help with idea generation for content focus. Do this on a regular basis, and stay on top of things.
If you don’t like making videos, other people can help you make them. Run a video contest where people get prizes for submitting the best ones. For the prize, tell them that the best video can be used as an ad for an upcoming project.
Then collect data from the comments you receive and statistics to make your next video better. Use what you have learned to improve. Change up your message, tweak how the video is done and do what you have to in order to make it even more popular than the last video.
Consider purchasing a tripod in order to make your videos appear professional. Don’t let your video be shaky and unsettling. For making a marketing video, you should probably stay with a steady shot that has smooth panning when it needs to move. If your video is of poor quality then it will appear amateurish, and people won’t watch more than a few seconds of it.
To increase the number of videos that your site offers, consider hosting a video contest. They can tell a joke, do something funny or create a how-to. User videos are great for you and the viewers to learn about each other. Encourage people that watch your video to leave video comments, or at least text comments. Interaction with you audience is one sign of success.
Are there questions that you frequently get regarding your services or products? If the answer is yes, make use of videos for answering these questions. A brief video that describes how your product functions can make your viewers feel more confident about what you have to offer.
If you are utilizing video marketing, greet customers in a nice way, i.e. introduce yourself, and tell something about your qualifications and background. Don’t be afraid of getting in front of the camera. Let visitors know exactly who you are and what your business provides, before getting to the content. You should end your videos in a friendly way and remind people about your business and your website.
People love “how-to” videos, and they are a great way to familiarize people with your business. Further, “how-to”videos are what many people are searching for, and you meet that potential customer at his point of need. It should be complete and contain all the correct information. There is nothing more annoying than a video that requires a purchase before releasing how-to information. If you are giving people a service, people will want to business with you.
As we have said before, a good strategy to get your name out there is through video marketing. However, to be successful, you need to know what you are doing. Follow these tips to have a great campaign.